Do you know which is the fastest growing social network?


Building the business case for more investment in Instagram marketing Instagram recently announced that it now has 200 million monthly active users who between them, are sharing 60 million photos every day generating a mind-boggling 1.6 billion Likes. That s over 20 billion photos shared since its launch in 2010. What s more, since releasing figures at the end of 2013, the platform is said to have added around 50 million users in the last six months a staggering 170 million since its acquisition by Facebook for £1bn in April 2012. If we compare it to the growth statistics for other social media platforms we can see that it is currently the fast growing social network in terms of active users. So with this apparent unstoppable growth, what does this really mean for marketers, and should your brand be joining Instagram? There is no doubt about whether Instagram offers exposure to an…

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