Everyone knows that B-to-B marketing is serious stuff. Maybe sometimes too serious! We need to write white papers and do microsites that talk about all the features and benefits. All good and necessary stuff, but is it memorable to a prospect looking at your brand? Now I agree that not all things may be appropriate for a humorous take, but most are and there are plenty of companies reaching out and taking the leap.
The president of our agency earlier this summer attended the annual BMA Conference in Chicago where one of the presenters was Tim Washer with Cisco. His topic was humor and why it’s important to use it.
Here’s an example from Tim Washer on how Cisco used humor introducing a new router .
Another example is Kinaxis who used the idea of a dating scenario to bring home the points on supply chain management.
Here’s an example of…
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