GoDaddy Acquires Marketplace Startup Elto To Expand Its Services For Web Pros

TechCrunch

Web hosting and web services provider GoDaddy is continuing to expand its resources for small business owners, following its recent IPO. The company has now closed on the acquisition Elto, a San Francisco-based startup which had been offering a marketplace that helped connect business owners and other non-technical people to web developers who could help them establish and improve their web presence.

Terms of the deal were not disclosed, but Elto had previously raised under a million in angel and seed funding, the former from the founders of 99Designs, and the latter from Australian fund Blackbird Ventures.

Elto, originally known as Tweaky, was founded in 2012 by P.J. Murray and Ned Dwyer, who realized that small business owners were often struggling to find qualified and verified web developers who could create their websites, update them with new functionality, or otherwise generally make improvements and changes on their behalf. On Elto’s…

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