The RealReal, a luxury consignment site, banks $40 million


The RealReal, a San Francisco-based seller of luxury consignment, has raised $40 million in new venture funding led by Industry Ventures with participation from Greycroft Growth, DBL Partners, e.Ventures, and existing investors. The fast-growing company has raised a total of $83 million in venture backing.

Four years in, The RealReal continues to double its sales each year. In 2014, it sold $100 million worth of goods to its 3.5 million members. This year, it plans to generate $200 million in sales. Unlike most online marketplaces, The RealReal buys its inventory from sellers in order to authenticate it and provide a consistent white glove-style service. For its services, The RealReal takes a 40% cut. (Once a seller hits $7,500 in sales, the cut drops to 30%.)

The RealReal sits in a curious position in the luxury market. From one perspective, it is selling luxury to a new audience: people who might…

View original post 260 mots de plus


Laisser un commentaire

Choisissez une méthode de connexion pour poster votre commentaire:


Vous commentez à l'aide de votre compte Déconnexion /  Changer )

Photo Google+

Vous commentez à l'aide de votre compte Google+. Déconnexion /  Changer )

Image Twitter

Vous commentez à l'aide de votre compte Twitter. Déconnexion /  Changer )

Photo Facebook

Vous commentez à l'aide de votre compte Facebook. Déconnexion /  Changer )


Connexion à %s