Italian Home Design Startup Lovethesign Pulls In $4 Million Series A

TechCrunch

They say that the only thing guaranteed in life is death and taxes. But perhaps we should add VCs piling money into furniture and homewear e-commerce startups to the list, not least in Europe. Today it’s the turn of Italian home design startup Lovethesign.

The company has raised just over $4 million in Series A funding, led by United Ventures, in addition to participation from a number of unnamed private investors from the Italian fashion and design industry.

Noteworthy is that Lovethesign plans to use the capital not only to bed down in Europe but also for a subsequent U.S. launch. Along with design-oriented startups, such as Madeindesign, and monoqi, the company also counts more general furniture e-commerce players, including Boston-headquartered and publicly listed Wayfair, as competitors.

Founded in late 2012 by Simone Panfilo, Laura Angius, and Vincenzo Cannata, all three of whom held management positions…

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