In-store analytics firm RetailNext Inc. has raised an additional $125 million in funding, bringing to $184 million the total amount generated since a round of seed funding dating back to its founding in 2007 as BVI Networks.
The round, the sixth in total for the San Jose, Calif.-based firm, was led by Activant Capital Group and included all major existing investors, including August Capital, StarVest Partners, Nokia Growth Partners, Commerce Ventures, American Express, Pereg Ventures and Qualcomm Ventures.
Siguler Guff & Co. was a first-time investor in the most recent round, after which Steve Sarracino, founder of Activant, was added to RetailNext’s board.
“RetailNext radically redefined the in-store analytics space in 2007 and Activant Capital sees explosive growth driven by technology that enables retailers to reinvent the in-store experience and complete the puzzle of a seamless omnichannel brand across stores, online and mobile,” said Sarracino.
The new funding will be…
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