Google Says « Vast Majority » Of Ads On Its Platforms Will Be Encrypted By June 30


Google has been gradually moving all of its online services to HTTPS encryption — you may even remember the excitement wayyyy back in 2008, when Gmail switched to HTTPS.

In a blog post published this morning, the company says that it’s now working to switch its advertising over as well. Specifically, it says YouTube ads and Google search ads for « a vast majority of users » are already encrypted. It also says that the « vast majority » of ads served via the Google Display Network, AdMob and DoubleClick will be encrypted by June 30, while advertisers buying through those platforms will have the option of serving HTTPS-encrypted ads.

The post doesn’t go into a lot of detail about why encryption matters in this context — I suppose it makes sense since these ads can use potentially sensitive data for targeting and personalization. Google does say that this is part of a broader…

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