OnePlus Opens Sales Of Its ‘One’ Smartphone To All, Confirms Next Phone Due Q3 2015

TechCrunch

Rookie smartphone company OnePlus has removed the need for an invite to buy its One smartphone and announced a date for its follow-up device.

The $299 One — which we found to be great value for money — launched a year ago but, until today, customers needed an invite in order to buy it. (Aside for some exceptions here and there.) That was a strategy to both help manage the level of interest in a new product from a new company, and generate a little more attention among the tech community.

« We now feel confident that we have matured enough to handle the increased complexity that comes along with opening up sales completely, » OnePlus said in a blog post, which acknowledged it had learned « an immeasurable amount » during its first year of business.

One of those important lessons will include running sexist competitions to sell smartphones — that doesn’t work at all. Details of that incredibly stupid gaffe — if you can chalk a planned marketing campaign…

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