Rookie smartphone company OnePlus has removed the need for an invite to buy its One smartphone and announced a date for its follow-up device.
The $299 One — which we found to be great value for money — launched a year ago but, until today, customers needed an invite in order to buy it. (Aside for some exceptions here and there.) That was a strategy to both help manage the level of interest in a new product from a new company, and generate a little more attention among the tech community.
« We now feel confident that we have matured enough to handle the increased complexity that comes along with opening up sales completely, » OnePlus said in a blog post, which acknowledged it had learned « an immeasurable amount » during its first year of business.
One of those important lessons will include running sexist competitions to sell smartphones — that doesn’t work at all. Details of that incredibly stupid gaffe — if you can chalk a planned marketing campaign…
View original post 132 mots de plus