How Microsoft is courting developers to grow its cloud


Forget about the old Microsoft. We’re in the new Microsoft era.

At least that was the theme at the tech giant’s annual Build conference for developers on Wednesday. Whereas it once locked up its prized products—like the Windows operating system and the framework used by outside developers to build their own software—Microsoft is now bragging about how many of its products can be used on other companies’ platforms.

Are you a business whose developers are making applications for Apple’s iOS and Android? Now you can easily tweak them for Microsoft’s upcoming Windows 10 operating system.

Do you want to tap into Microsoft’s new data-crunching services but want to keep some of that information in your own data centers? Well, Microsoft’s new Azure SQL Data Warehouse—which is essentially a giant virtual dumping ground for data from which companies can then analyze—might be what you’re looking for.

Microsoft [fortune-stock symbol= »MSFT »]…

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