Tesla’s grid battery ambitions hinge on three crucial factors

Fortune

If the trickle of Twitter teasers, the recent note to shareholders, and comments from CEO Elon Musk haven’t been enough to express Tesla Motors’ growing grid battery ambitions, than perhaps the $65 million in rebates slated for the company’s 2014 energy storage projects gets the message across.

Tesla [fortune-stock symbol= »TSLA »] is no longer just a tech-inclined manufacturer of all-electric cars—a description many at the company don’t adhere to anyway. Is it a technology company that happens to make batteries and highly stylized electric cars? Or is it an « energy innovator » as Tesla’s co-founder and CTO JB Straubel envisions?

Tonight we might find out. In a highly anticipated (and hyped) media event hosted by Tesla at their design studio in Hawthorne, Calif., Musk plans to fill in the details–or so we hope—on Tesla’s energy storage plans.

Tesla’s interest in energy storage isn’t, and shouldn’t be, a surprise. As noted by Fortune

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