Time Warner Cable [fortune-stock symbol= »TWC »], the No. 2 U.S. cable TV operator, reported a 3.5 percent rise in revenue as it added more residential video and high-speed data subscribers than expected.
Time Warner Cable added a net 30,000 residential video customers in the first quarter ended March 31, more than double the 11,800 market research firm Factset StreetAccount had estimated.
The cable TV operator has been losing residential video subscribers since it started breaking out numbers for residential and commercial video subscribers since the fourth quarter of 2010.
« Under Dinni Jain, Time Warner Cable is going for unit growth with aggressive promotions, » Evercore ISI analysts wrote in a note.
The company has been bundling its video, Internet and land phone services to attract customers, who are switching to video streaming services offered by companies such as Netflix Inc.
Time Warner’s triple-play bundling strategy appears to be paying dividends…
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