Why entrepreneurs shouldn’t be on every social network

Fortune

This post is in partnership with Entrepreneur. The article below was originally published at entrepreneur.com.

By Alex Barker, Entrepreneur

Social media can be an extremely valuable tool for entrepreneurs who want to promote their business. But, when it comes to selecting and using a social media network, less is more.

Many entrepreneurs mistakenly think that promoting their brand on every social media network will skyrocket their business growth and, ultimately, make them more money. However, this is almost guaranteed to backfire — think dormant accounts, lackluster content and, at worst, disengaged customers.

Too many options, not enough time

Most Internet-savvy people can probably name at least five social networks off the top of their head — some can probably name 10. Here’s the thing: Your customers are not using all of these social networks consistently. Just like you, they’re busy. They simply don’t have the time.

Entrepreneurs need…

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