Why I went with my gut and turned down a job at Google

Fortune

When Google [fortune-stock symbol= »GOOG »] bought PostRank, the last startup in which I was CEO, the company also offered me a fantastic job opportunity in California, which came with a pay increase, options and a significant retention bonus. It was pretty cool to think I could move to a beautiful part of the U.S., work for a global and massively successful company, and basically add a « badge of honor » to my resume. Who wouldn’t want to work for Google? But, in the end, it didn’t feel right in my gut. So, I declined, opting for the insecurity and unpredictability of embarking on a fourth startup instead.

This was not the rational decision, but it was the intuitive one—and the right one. My intuition was calling me to do what I know I’m best at—taking an idea in its early stages and building it into something great. I had been advising the…

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