Lyft Wants To Provide The Perfect Transportation Option For Everyone

TechCrunch

Lyft co-founder and CEO Logan Green took the stage at Disrupt NY to update everyone on the company’s current focus. Lyft has been iteratingquickly for the past few months, and our own Ryan Lawler gave him the opportunity to explain what makes Lyft different from its competitors, and in particular Uber.

« Now, we are really focused on going deep rather than going broad, » Green said. « We launched a new service called Lyft Line. With Lyft Line, we are matching two or more passengers who are heading the same way. That’s how we’re going deeper and are able to provide transportation for different kinds of trips. »

The company is pretty clear about its goal: It wants to provide cheap rides in addition to more traditional Lyft rides in order to make the service more useful. Many people only use Lyft when they need to go to the airport after…

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