Man Repeller Founder Leandra Medine Talks About Building A Brand Around Fashion Women Love And Men Hate

TechCrunch

Man Repeller is a fashion blog that aims to write content around the kind of clothes women love but men hate. Like formless jumpsuits. Site founder Leandra Medine took to the stage at Disrupt NY in one such formless jumpsuit to chat with our own Alexia Tsotsis about her future plans for the brand.

A self-proclaimed « desperately single » gal when she started, Medine told Tsotsis that the original idea for Man Repeller « …was supposed to be a call to action for women to celebrate what we want to wear. » Calling herself a « man repeller » gave her power over her singledom in a way that celebrated her own choices in fashion rather than pinning her to societal norms that advocated impressing the opposite sex.

But the idea isn’t a new one to Medine, who said it probably goes way back to the Greeks and Romans. She simply commandeered it for online…

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