A new startup called Paribus, launching today at TechCrunch Disrupt NY, wants to help online shoppers get money back when prices drop. Today’s consumers know that prices change more often on e-commerce sites than they do in brick-and-mortar stores. Amazon alone makes roughly 80 million price changes every day. But what many don’t realize is that there’s actually a way to get money returned to you when those online items go on sale. The majority of major retailers offer some sort of price match guarantee, but it’s often a hassle for consumers to take advantage of that option.
Brooklyn-based Paribus wants to solve that problem by tracking the price changes associated with your online purchases, then following the given store’s specialized procedures to file a claim on your behalf if the price drops.
To do so, the system first requires that users authenticate with their email provider, like Gmail, Yahoo Mail, Hotmail/Outlook…
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