Editor’s note: LenShneyder is the director of Industry Relations at Message Systems; he has more than a decade of experience in the email marketing, deliverability and digital marketing space.
Funding events over the last five quarters have shown investors to be bullish on companies engaged in email. From analytics to infrastructure, advertising to services, and everything in between, the email ecosphere has been infused with $364.5 million in funding. The recent growth of these freshly funded companies underscores how important solid, reliable and measurable email is to startups and enterprises.
Starting from the top and working our way down, we can see that from the successful exits of stalwarts such asResponsys and Exact Target, to giant rounds of funding for Campaign Monitor, email is a priority that comes with a rather large price tag.
Marketing Clouds Overhead
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