It’s pretty odd hearing a not-for-profit organization like Mozilla talk about how it wants to help advertisers strengthen the conversation between brands and its users — especially given that I’ve never met anybody who wanted to have a conversation with a brand. But that’s the world we live in.
Mozilla today launched its « Suggested Tiles » program, which promises advertisers prime real estate in Firefox’s new tab page. These ads will come to Firefox Beta first — mostly in the form of house ads — and then roll out to the main Firefox release channel soon after.
This move doesn’t come as a major surprise. Mozilla has featured sponsored ‘Directory Tiles‘ in Firefox for a few months now, after all, and Suggested Tiles are the logical next step. Unlike Directory Tiles, which are the default tiles that appear for new users without a browsing history, Sponsored Tiles are based…
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