Deep linking allows a URL to open up a specific page within a designated app instead of just pulling open a new browser window on your phone. Clicking a Twitter link on a website opens up that tweet in your Twitter app, and so on. Google makes indexing apps for this kind of deep linking very easy, and in a world driven by mobile applications and smartphones, it makes sense. Up until now, though, it hasn’t worked with Google’s own goo.gl URL shortening service.
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